South African viral consumer rewards app Maholla and internet service provider (ISP) ikeja have partnered in a bid to provide the township youth with equitable access to high quality, cost-effective internet services.
Maholla, which raised US$1.5 million funding earlier this year, is a viral consumer app that rewards users for scanning any receipt from any store, allowing users to earn rewards irrespective of where they shop. Rewards come in the form of instant airtime, 1Vouchers, in-app games and more.
These rewards will now include ikeja vouchers, to help bridge the digital divide that permeates townships in South Africa. The partnership between both entities aims to make the ikeja voucher the most attractive reward option offered on the Maholla app, with the hope of driving high adoption rates among South African youth.
Hailing from the vibrant Philippi township of Cape Town, ikeja is a pioneer in crafting bespoke wireless infrastructure in pursuit of its commitment to amplify internet connectivity in underserved communities across South Africa. The hotspot service offered by ikeja has already found popularity among young users, who enjoy 15 minutes of complimentary, unlimited data every day, with the option to extend the uncapped internet experience through affordable packages, starting as low as ZAR5 for 24 hours.
Matthew Symonds, COO at Ikeja, said the company was passionate about providing affordable internet access to youth in townships.
“Together with Maholla, we hope to increase access to employment opportunities, educational resources and skills development courses for members of the youth living in communities where digital resources remain restricted. It’s simple and it works – scan your till slips and you can start claiming your ikeja internet voucher right away,” he said.